The driving force behind Friction Facts is to provide cyclists and triathletes with quantitative data to assist with component selection. The company was founded by a competitive athlete and designed to benefit the competitive athlete. Friction Facts strives to separate the hype from the facts.
In November of 2016, Friction Facts merged with CeramicSpeed. The original reports (prior to the merger) have not been changed and are still available.
Friction Facts now operates as the US-based R&D and testing facility for new and existing CeramicSpeed products. The lab is based in Boulder, CO.