The driving force behind Friction Facts is to provide cyclists and triathletes with quantitative data to assist with component selection. The company was founded by a competitive athlete, designed to benefit the competitive athlete, and supports the best interest of the athlete. More often than not, hype is the key selling point of many products in the cycling industry; an industry where millions of dollars are spent on the concept of speed and having the fastest products. Friction Facts strives to separate the hype from the facts.
Friction Facts’ business model is similar to that of Consumer Reports-
Friction Facts is based in Boulder, CO, and operated by the founder of the company, Jason Smith. The business was incorporated in June of 2012. The business has two employees, plus utilizes technical consultants and other technical resources.
10% of the revenue from report sales is donated to charitable organizations.
Friction Facts relies on consumer input regarding tests, test protocols, products to be tested, and many other decisions. If you have an idea, please send it in.